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Refine Your Brand
Define Your Strategy
BUILD CUSTOMER LOYALTY
An Empathy-Driven Approach
You are competing against the human brain itself.
“95% of our purchase decision-making takes place in the subconscious mind.”
Gerald Zaltman, Harvard Business School
Now is the time to implement a new strategy so your organization stands out + drives impact.
WHAT WE DO
We are brand and storytelling experts with the marketing toolbox necessary to bridge the gap between our partners and their target audience. Ultimately, we empower our partners to be more than a product, solution, or service, transforming them into a strong brand that shines in their industry.
HOW WE DO IT
We establish the foundational framework and infrastructure required to successfully distinguish our partners as strong, differentiated brands in their industry through:
Clarifying the brand
Designing a tailored strategy
Establishing an emotional connection with the target audience
Building customer loyalty through memorable experiences
Logo Concept + Design
Target Audience Research
Brand Story + Messaging
Handbooks + Guidelines
User Experience (UX)
Performance + Usability
SEO + Site Architecture
Desktop + Mobile Friendly
A/B Testing + Reporting
Event Planning + Coordination
Achieve Bottom-Line Goals
Our integrated approach enables our partners to capitalize on strategic opportunities to develop emotional connections with the target audience at every step along the customer journey, nurturing leads into customers and customers into not only repeat customers but evangelists.
WHAT OUR PARTNERS SAY
"Starin Strategies helped 25+ coffee growers have a comprehensive marketing and branding strategy for improving their income in Belén, Honduras. The input was valuable to reach better national and international markets...implementing practical exercises and adapting strategies so the beneficiaries could understand the relevance of creating a strong brand, storytelling, SMART goals, brand core values and the company philosophy. I believe its commitment and professionalism can lead to great success for your projects and company's operations."
Mónica Aguilar, USAID, Farmer-to-Farmer Field Coordinator